One of our dynamic integrations was the collaboration between UBON and Zomato in the music video ‘Channa Surma’ by Noor Chahal.
This peppy track, which captures the excitement of love and likens it to the allure of surma (kohl), provided the perfect canvas for creative product placements. UBON’s cutting-edge tech gadgets and Zomato’s love for good food lit up the screen, making an appearance as essential elements of modern romance.
The campaign brought together music, lifestyle, and brand messaging in an authentic and audience-centric way. With #ChannaSurma trending across platforms, the integration amplified brand visibility while connecting with youthful audiences ready to spice up their #summer nights.
UBON and Zomato collaborated on the music video ‘Channa Surma’, showcasing their tech gadgets and love for good food, enhancing brand visibility and engaging youthful audiences.
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Floating in Love: Noor Chahal x Prophec Groove in ‘Malang’
Feel the rhythm of love with #Malang by Noor Chahal and Prophec—a magical blend of Afrobeat and Amapiano that’ll make your heart dance on the clouds! 💃✨ From Spotify’s RADAR…
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Ammy Virk Global Brand Ambassador
Ammy Virk, Redtape’s global ambassador, successful 2024 Autumn Collection campaign, showcasing inclusivity and regional diversity, boosting brand awareness and establishing Redtape as a trendsetter.
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Janiye: Noor Chahal’s Soulful Spin for Netflix’s Chor Nikal Ke Bhaga
Netflix’s “Chor Nikal Ke Bhaga” features a romantic female version of ‘Janiye’ by Noor Chahal, curated by Rtist91, enhancing the film’s appeal and showcasing the power of music and cinema.