Kya Loge Tum: Zomato Serves Flavor with Akshay Kumar’s Hit

In the emotionally intense music video “Kya Loge Tum” by B Praak, featuring Akshay Kumar and Amyra Dastur, Zomato seamlessly blended into the narrative, amplifying the track’s heartfelt lyrics and raw emotion. Written by the prolific Jaani and brought to life by B Praak’s powerful composition, the song already packed a punch. But with Zomato’s integration, it added an extra layer of warmth—representing comfort, love, and togetherness, much like a good meal shared with loved ones.
The video, directed by the visionary Arvindr Khaira, captured the palpable chemistry between Akshay and Amyra while cleverly weaving in Zomato’s branding in an organic way. Through this dynamic integration, Zomato became more than just a brand—it became a part of the story, resonating with viewers on an emotional level.
This campaign beautifully captured how food, love, and music intertwine, with Zomato positioning itself as the perfect partner for life’s most memorable moments. Rtist91 once again demonstrated the power of brand integration done right, ensuring the audience’s connection to the content was authentic and meaningful.