This Lohri, Rtist91 teamed up with Aditya Birla Capital and the effervescent Noor Chahal to craft a heartwarming social media campaign that celebrated the festival’s spirit of new beginnings. The campaign, aptly titled “Tusi Vi Karo Apni Khushiyan Di Navi Shuruaat”, encouraged audiences to embrace fresh opportunities and financial wellness in the year ahead.
Through engaging posts and relatable storytelling, Noor Chahal brought her charm and authenticity, making the message resonate with audiences far and wide. The campaign featured a vibrant mix of content, blending festive joy with Aditya Birla Capital’s core message of financial empowerment. With hashtags like #HappyLohri and #EkNayiShuruaat, the campaign not only spread festive cheer but also showcased how Aditya Birla Capital is a partner in every new journey.
Project
Lohri Vibes with Noor Chahal & Aditya Birla Capital
Aditya Birla Capital and Noor Chahal to create a heartwarming social media campaign, “Tusi Vi Karo Apni Khushiyan Di Navi Shuruaat,” celebrating new beginnings.
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Floating in Love: Noor Chahal x Prophec Groove in ‘Malang’
Feel the rhythm of love with #Malang by Noor Chahal and Prophec—a magical blend of Afrobeat and Amapiano that’ll make your heart dance on the clouds! 💃✨ From Spotify’s RADAR…
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Ammy Virk Global Brand Ambassador
Ammy Virk, Redtape’s global ambassador, successful 2024 Autumn Collection campaign, showcasing inclusivity and regional diversity, boosting brand awareness and establishing Redtape as a trendsetter.
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Janiye: Noor Chahal’s Soulful Spin for Netflix’s Chor Nikal Ke Bhaga
Netflix’s “Chor Nikal Ke Bhaga” features a romantic female version of ‘Janiye’ by Noor Chahal, curated by Rtist91, enhancing the film’s appeal and showcasing the power of music and cinema.