Ammy and Swiggy, India’s leading food delivery service, joined forces to create a flavorful campaign, “Saddi City Chakh Lo,” starring the iconic Punjabi singer and actor Ammy Virk. This campaign celebrates the vibrant food culture of Delhi and Punjab while showcasing Swiggy’s unmatched convenience in bringing the city’s culinary treasures to your doorstep. The campaign featured Ammy Virk exploring the city’s best food joints through Swiggy, sharing light-hearted moments with his cheeky bodyguards who humorously introduce him to the vast food options Swiggy offers. This natural and relatable storytelling resonated deeply with audiences, highlighting the ease and joy of using Swiggy to discover new flavors.
Executed across platforms—TV, digital, and social media—the campaign ran for three months in Hindi and Punjabi, amplifying its reach. It was complemented by influencer collaborations, social media contests, and interactive experiences, fostering community engagement. The result? A 2% sales increase and Swiggy firmly establishing itself as the go-to food delivery platform for city dwellers.
By spotlighting Ammy Virk’s charm and popularity, Rtist91 curated a campaign that’s not only buzzing but also sets a benchmark for creative brand integration. “Saddi City Chakh Lo” is a celebration of city life, food culture, and the unparalleled convenience of Swiggy.
Project
Saddi City Chakh Lo: Swiggy & Ammy Virk Serve the Flavors of Delhi & Punjab
Ammy Virk and Swiggy collaborated on a campaign called “Saddi City Chakh Lo,” showcasing the vibrant food culture of Delhi and Punjab.
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