One of our standout campaigns this year was the collaboration with Ammy Virk, the global ambassador for the apparel brand Redtape. Decked out with his signature desi flair, Ammy brought unmatched energy to the 2024 Autumn Collection campaign.
To elevate the brand’s presence in the Northern market and resonate with diverse audiences, we introduced a dual-front approach. Alongside Ammy, we featured Asenla, a Northeast talent, to champion inclusivity and showcase regional diversity.
The campaign made waves across billboards in metro cities, an extensive social media blitz, and prominent placement on Redtape’s website and e-commerce platforms. Together, these elements not only increased brand awareness but also solidified Redtape’s image as a trendsetter bridging cultures through fashion.
Ammy Virk, Redtape’s global ambassador, successful 2024 Autumn Collection campaign, showcasing inclusivity and regional diversity, boosting brand awareness and establishing Redtape as a trendsetter.
-
Floating in Love: Noor Chahal x Prophec Groove in ‘Malang’
Feel the rhythm of love with #Malang by Noor Chahal and Prophec—a magical blend of Afrobeat and Amapiano that’ll make your heart dance on the clouds! 💃✨ From Spotify’s RADAR…
-
Ammy Virk Global Brand Ambassador
Ammy Virk, Redtape’s global ambassador, successful 2024 Autumn Collection campaign, showcasing inclusivity and regional diversity, boosting brand awareness and establishing Redtape as a trendsetter.
-
Janiye: Noor Chahal’s Soulful Spin for Netflix’s Chor Nikal Ke Bhaga
Netflix’s “Chor Nikal Ke Bhaga” features a romantic female version of ‘Janiye’ by Noor Chahal, curated by Rtist91, enhancing the film’s appeal and showcasing the power of music and cinema.