This Lohri, Rtist91 teamed up with Aditya Birla Capital and the effervescent Noor Chahal to craft a heartwarming social media campaign that celebrated the festival’s spirit of new beginnings. The campaign, aptly titled “Tusi Vi Karo Apni Khushiyan Di Navi Shuruaat”, encouraged audiences to embrace fresh opportunities and financial wellness in the year ahead.
Through engaging posts and relatable storytelling, Noor Chahal brought her charm and authenticity, making the message resonate with audiences far and wide. The campaign featured a vibrant mix of content, blending festive joy with Aditya Birla Capital’s core message of financial empowerment. With hashtags like #HappyLohri and #EkNayiShuruaat, the campaign not only spread festive cheer but also showcased how Aditya Birla Capital is a partner in every new journey.
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