One of our dynamic integrations was the collaboration between UBON and Zomato in the music video ‘Channa Surma’ by Noor Chahal.
This peppy track, which captures the excitement of love and likens it to the allure of surma (kohl), provided the perfect canvas for creative product placements. UBON’s cutting-edge tech gadgets and Zomato’s love for good food lit up the screen, making an appearance as essential elements of modern romance.
The campaign brought together music, lifestyle, and brand messaging in an authentic and audience-centric way. With #ChannaSurma trending across platforms, the integration amplified brand visibility while connecting with youthful audiences ready to spice up their #summer nights.
UBON and Zomato collaborated on the music video ‘Channa Surma’, showcasing their tech gadgets and love for good food, enhancing brand visibility and engaging youthful audiences.
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Punjabi Pop Meets R&B: Noor Chahal & Talwiinder Ignite Sparks in ‘The Way You Look’
“The Way You Look” is a genre-blending masterpiece featuring Noor Chahal’s Punjabi pop voice and Talwiinder’s soulful R&B swagger, redefining boundaries and capturing hearts worldwide.
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Ammy Virk Global Brand Ambassador
Ammy Virk, Redtape’s global ambassador, successful 2024 Autumn Collection campaign, showcasing inclusivity and regional diversity, boosting brand awareness and establishing Redtape as a trendsetter.
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Channa Surma: A Love Song with a Zesty Twist
UBON and Zomato collaborated on the music video ‘Channa Surma’, showcasing their tech gadgets and love for good food, enhancing brand visibility and engaging youthful audiences.