One of our standout campaigns this year was the collaboration with Ammy Virk, the global ambassador for the apparel brand Redtape. Decked out with his signature desi flair, Ammy brought unmatched energy to the 2024 Autumn Collection campaign.
To elevate the brand’s presence in the Northern market and resonate with diverse audiences, we introduced a dual-front approach. Alongside Ammy, we featured Asenla, a Northeast talent, to champion inclusivity and showcase regional diversity.
The campaign made waves across billboards in metro cities, an extensive social media blitz, and prominent placement on Redtape’s website and e-commerce platforms. Together, these elements not only increased brand awareness but also solidified Redtape’s image as a trendsetter bridging cultures through fashion.
Ammy Virk, Redtape’s global ambassador, successful 2024 Autumn Collection campaign, showcasing inclusivity and regional diversity, boosting brand awareness and establishing Redtape as a trendsetter.
-
Punjabi Pop Meets R&B: Noor Chahal & Talwiinder Ignite Sparks in ‘The Way You Look’
“The Way You Look” is a genre-blending masterpiece featuring Noor Chahal’s Punjabi pop voice and Talwiinder’s soulful R&B swagger, redefining boundaries and capturing hearts worldwide.
-
Ammy Virk Global Brand Ambassador
Ammy Virk, Redtape’s global ambassador, successful 2024 Autumn Collection campaign, showcasing inclusivity and regional diversity, boosting brand awareness and establishing Redtape as a trendsetter.
-
Channa Surma: A Love Song with a Zesty Twist
UBON and Zomato collaborated on the music video ‘Channa Surma’, showcasing their tech gadgets and love for good food, enhancing brand visibility and engaging youthful audiences.