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A&R, Content & Marketing for the Next Generation of Artists

Campaigns
1000 +
Views and Streams
1 B+
Brand Collaborations
100 +
Blockbuster Songs
100 +
/Why us

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A New-Age Music Ecosystem For Artists. For Culture. For What’s Next.

Rtist 91 is a modern music company focused on talent discovery, content curation, and audience growth. Through A&R, artist development, marketing, content creation, and brand partnerships, we help artists, labels, and brands create meaningful cultural impact.

From music and films to live experiences and digital campaigns, we turn creative ideas into lasting opportunities and measurable growth

/Our Clients

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Trusted by leading names across Music, Entertainment, and Brands.

From major labels to global brands, we’ve worked across releases, campaigns, and collaborations that move through music and culture. Our work brings together strategy, execution, and creative direction to build moments that connect, scale, and last.

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/Testimonials

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Success stories from our clients.

4.9/5

RTIST91 is a place I call home with team members who are dreamers & doers. It’s a rare entity striking a perfect balance between professional & personal when it comes to everything music. People here understand art & how to monetise it without losing its authenticity. Their foundation isn’t built on gimmicks or guesswork but years of deep industry experience. All you gotta do is have a vision & RTIST91 will make it happen.

Noor Chahal

Singer, Songwriter, Actor

4.5/5

"RTIST91 consistently delivers beyond expectations, but what truly makes the experience stand out is working with Sonal Talwar.
Her attention to detail, sharp understanding of briefs, and incredible responsiveness make every collaboration seamless. Sonal brings both creativity and reliability to the table, ensuring not just great output, but a smooth and enjoyable process every single time."

Divyaa Moorjanni

Lead - Promotions
Jio Platforms

4.7/5

"Working with Rtist 91 has been a seamless, end-to-end experience — from content curation and releases to marketing. The team approaches every track with real care and ownership. Looking forward to continuing to build together."

Udit Vats

CEO - Namoh Studios & Deccan Gladiators
Managing Director - Pinaka Entertainment

4.9/5

"Rtist91 is one of the few teams that consistently gets it right - sharp with talent scouting and even sharper with how they build artists who go on to shape the space. There’s real intent behind how they approach every brief.
Sunny, Sonal, Rishabh and Arushi and the team run a tight ship - everything moves seamlessly, timelines are always in check, and it all comes together effortlessly."

Apurv Luniyal

Founder: Purview Media and Entertainment
Ex: Branded Solutions and Projects Rebellion

4.7/5

RTIST91 consistently demonstrates a forward-thinking approach to content and IP creation. Their concepts are fresh, culturally attuned, and thoughtfully crafted to foster deep, long-term audience engagement.

Debdip Ghosh

Global Brand and Product Manager, Castrol

4.9/5

My experience with Rtist 91 has always been seamless and refreshing. Sunny, Sonal, and Aarushi bring a thoughtful, trust-driven approach—taking the time to understand needs without ever forcing solutions. Their collaboration is consistent across roles, and their execution is swift, detail-oriented, and effortlessly smooth. A truly unmatched team I’ll always return to.

Prerna Kapur

Associate Director - Marketing
Noise | Ex- Zomato

4.8/5

Working with Rtist 91 has been one of the best decisions of my journey. From day one, it felt less like management and more like family. Sunny and Rishabh have been constant sources of guidance and support, and people I genuinely look up to. Their trust, vision, and genuine investment set them apart, and it is rare to find this level of loyalty in the industry. Grateful for everything we are building together. This is just the beginning.

Guraaj

Singer/ Songwriter

4.9/5

We at UMI have been associated with Rtist91 since a long time but in the last 1 year, we’ve been fortunate to work very closely with the team - Sunny, Arushi & Sonal across various projects and they have been very kind, helpful and insightful in all our conversations regarding new releases, marketing or any other requirements we would have. Noor has been one of our fav artists to work with and we only wish to work more and more and engage deeper with Rtist91 in the times to come
More power, luck and love to all you guys!

Yash Nangare

Universal Music India

/FAQs

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Common Questions.

Answers to common questions about our process, services, and how we work.

Book a Consultation

We work with independent and emerging artists across genres who are looking to build a clear direction and grow consistently.

We offer artist branding, marketing strategy, release campaign planning, digital marketing, and ad campaigns designed to support long term growth.

Every artist is different. We focus on understanding your sound, audience, and goals, then build a strategy that fits your direction.

You can book a consultation to discuss your goals, current stage, and the best way to move forward.